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Dating websites finding e mail

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The savviest apps have figured out that email has the power to drive customer activation and increase customer retention.

Here are four email marketing lessons you can learn from the fast-paced world of online dating!

I recently spent some time working with one of the founders of 7pm Anywhere about activating new customers.

Having never used online dating before I was extremely interested as Amir talked me through his competition, their business models and how they operated.

The pictures you were sent were most likely phony lifted from other websites.

The profiles were fake as well, carefully crafted to match your interests.

He may also send you checks to cash since he’s out of the country and can’t cash them himself, or he may ask you to forward him a package. You were targeted by criminals, probably based on personal information you uploaded on dating or social media sites.

These guys have have tens of millions of users each…and that’s just the beginning.

Did you know that the month-to-month churn (cancellation) rate in the world of online dating can be as high as 12-20%?

However, finding email addresses can be a challenge.

Some people don’t have their direct emails listed and it can also be time consuming to find all the email addresses that you need.